elections already. compiled a report analyzing past missteps, if you will. one major area they decided they needed to work on was what's they dubbed poor communication support. first of aural, what what it an plan to fix it. >> out-hustled in the 2012 campaign between president obama, and this goes back to a conversation taking place inside the republican party across the board. whether the message needs changing or are the medium. the way they handle this. the growth and opportunity project, trying to grow the republican party in general. right now 2014 they see a window of opportunity. democrats will have 21 seats in the senate they're going to have to defend versus about 14 for the republicans. a lot of those are in red-ish