perhaps the plants and things that they might need to. to add to that hiring. >> how many household names, leigh, are on "fortune's" list of the top ten most admired companies? >> a lot of them. these are the companies that are most admired. it's basically sort of a corporate report card. we pull executives, analysts, and board members of who are the companies you admire most? >> who are they? >> the first one is apple. many moons ago on this list, ge was always at the top. so this is sort of a changing of the guard. apple's number one for the fourth or fifth year in a row. >> now, who's judging this? >> it's directors of companies, executives and analysts. it's the corporate world. this is not people on the street. >> so tim koch's getting kicked around by a lot of people, but his peers still admire what he's doing. >> yes. that is because when you look at innovation and leadership, this company has transformed seven industries. it's sold 100 million ipads, 200