showing that. you go to mississippi, where can you get fresh. just the basic logistics of a huge truck is not going to go to the back roads of a small town to unload to a local grocer. they're going to go to major centers and supermarkets. >> it's a problem in rural areas, also a problem in urban areas. i was talking to a friend of mine yesterday who opened up a food store in new orleans. in an underserved community. you know, we need more of that. there's some programs here in new york where, you know, they're taking bodegas and getting refrigeration of bodegas. in the city you have to get buses to find fresh fruits and vegetables because it's just not there. >> i'm really curious about the increasing role that food plays. top chef, and julia child had a cooking show, that never existed