>> he takes his video home and uploads it to the web, and the legend of snack man is born. >> i posted the video on youtube probably like a few days after the incident. it was on there for about a week and it wasn't getting any attention. it was about 400 views. the next day i wake up, and it was just completely blown up. it just spread. >> but snack man himself has no idea until he gets a heads up from his mom. >> i had completely forgotten any of this ever happened, and then she found out through facebook, and i got a text message that morning that said, hey snack man. i had no idea what she was talking about. >> more than a million youtube videos later, he rockets to stardom. >> peter parker would rip open his shirt. he had on the spider man gear. superman had his alter ego. if you pop open your shirt, what's in there?