bigger and bigger and bigger. >> this is the laser shot. >> the guys edit the footage together, but before uploading it, they decide their posse needs a name. >> that's what i'm talking about! >> the name actually kind of came about on accident. me and one of the other guys were sitting in the backyard, and we didn't have a camera man. we decided to put the camera just up on the rail. he looked through the camera and saw it was perfectly in frame. and said -- >> dude, perfect. >> it's something guys say a lot. dude, perfect. nice shot. so we ended up just calling it dude perfect. >> so let's start off. >> with a name in place and modest expectations, the guys launched the video on youtube. >> we figured we would share with our friends and hopefully they'd get a laugh out of it. >> grade 18, move 42, hut. >> but friends share it with other friends, setting off a chain reaction. within a couple of days the video scores more than 100,000