background checks. >> we think it's reasonable to provide mandatory instant criminal background checks for every sale at every gun show, no loopholes anywhere for anyone. >> america can do this, for us. >> joining me now is atlanta mayor kasim reed. mr. mayor, great to have you here. i want to point out the ad we saw portions of there, it was only run in the washington, d.c. area and wayne lapierre was of course on the sunday talk shows over the weekend claiming the government is out to get everyone's guns. would your ad have had a bigger impact if it had played to a larger audience across the nation? >> well, i think it would have, but that's why i'm here today. this ad will be seen by millions of people really through the power of social media and certainly through mainstream communication efforts. the bottom line is we're making