2011. of course, that was two years before the newtown shootings. the nra's negative numbers. the nra is in a better position heading into this fight than it was ten years ago. >> we talk about brands, chris alissa, the nra brand has been fairly toxic in many of the debates, the gun debates especially since newtown, but their membership base is broad and deep. is that where you read from this? >> i would say two things to take from it. one, andrea, and mark makes this point. one is that, look, the nra i think inside the beltway and in big cities in this country is akin to a curse word. it is not in the vast majority of the country. there is a disconnect that exists here about the nra. the second thing, and you hit on it, which is right, this is a membership organization four million strong. they continue to add members in