which is total transparency. and i want you to tell our audience why we're doing it that way. >> i'm used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they'll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i don't know how they get away with it, i don't. and i said, "if we're gonna do this together, it's only if we're honest with it, only using wen. >> i'm not blowing smoke up anything over there, but literally the first time i tried the product i knew that not only it was special, but i am convinced that i will never go back to regular shampoo again. explain to everyone the difference between wen and shampoo. >> the number one thing you have to know is it's not going to lather. wen does not lather. if you're using anything that's lathering, it's gonna strip your hair of its natural essential oils, sheen, luster, moisture, shine, not to even mention your color.