>> i was totally suckered in retrospect i need to see things. you need to unplug a monitor. that just doesn't come popping out. >> the office raid video was the brainchild of director timur bekmambetov looking for a new way to promote his movie "wanted." >> we know that the audience, our audience, our target audience is teenagers. we understood that the place where we can find them is the internet. what they like and we like, it's a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> what if we extend it. what if we make it as a viral video of action spot. i didn't expect that it would be so popular. in my mind, it's like 500,000 people, it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted.