cliff thing. we have to take a break. coming up after, we will ask the king of partying andrew w.k. about keynoting the my little pony convention and his revoked cultural appointment in bahrain. that is up just ahead. time for the entrepreneur of the week. lauren wanted to introduce the korean cabbage dish to mainstream america, using her former skills as a marketer she created mother-in-law's kimchi. using nonethnic packaging to appeal to a mass park and the product carried in whole foods and fresh markets. watch your business sunday morning at 7:30. [ telephones ringing ]