and my business. i wanted to stop. what can i do about it? >> it's hard right now. someone says something and it can be multiplied by social media. do you ignore it or get it face on? >> welcome to success. if you are not having people say rot ton things about you. if people are saying rotten things about you, you are doing rotten stuff. people are saying things because you are success f. >> how do you counter act it? >> set up global arts so you get a ping when something happens. then a material decision. you need somebody to help you with it. we get too concerned about our own business and reputation. make a distinction whether it's going help or not. does it harm or not? do what you can. a local coffee shop gets bad reviews off yelp.