has been shaved by this device. >> any nicks? >> amazingly, the test subject's head is in one piece. >> nice. it looks smooth. >> leaving many to wonder, is the shaving helmet cutting edge technology or a razor sharp ruse. >> there you have it, shaving helmet. >> the master minds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on. >> my most drunken stupor i would never wear this. >> james and michael head up think modo, a viral marketing firm. >> we create videos that ask the question, is this real or not? >> the process of trying to figure out how the trick was done is what engages people. the shave helmet video is a viral ad for a real invention called head blade. >> head blade is a shaving product for guys who shave their heads. >> head blade is a small company