after the world's longest basketball shot, dude perfect becomes a you tube juggernaut. the guys launch dozens of videos and get tens of millions of hits. >> boom! yes! >> soon, advertisers come calling. >> yeah! >> you can't dispute millions and millions of people seeing your brand. >> dude perfect. >> corporations like southwest airlines and gmc hire the ballers to star in commercials. >> we started to pitch dude perfect as a grand to viral companies. >> this is the airplane shot. >> now, now, now. >> little known fact, tyler made that on his second try. >> happy to share their secrets to success, dude perfect's cory cotton writes a self help big called "go big."