jessica, not jennifer. we're 14 minutes into the show, i got one person who wasn't arrested saying was arrested. what was your take away from the walmart action? >> i honestly think it's inspiring. we were talking about this a moment ago. i think like the occupy movement, even if it's a sort of a symbolic moment, it allows people to imagine a different kind of a world. and i think that's where all big things start. the idea of opening an independent bookstore, a lot of people were like, oh, that's a nice slightly crazy thing to do. you kind of have to be an optimist to make anything happen. and now we're real, 3-year-old $1.5 million a year business. >> you have an independent bookstore in brooklyn that you open. and when we talk about retail on the role it plays in america. i think there's this trend toward consolidation and bigness. and that has ways in which it affects business, in ways it affects independent retailers as