are a few things you can think about to create a community-based strategy. first, empower your employees to become ambassadors. give them samples to distribute to their friends. create community based partnerships. are you trying to reach families. support the local girl scouts. finally, concentrate on local p.r. pak frien make friends with your local newspaper editors and send them story ideas. tip number 140, the five-mile rule. today, we come to you from maplewood new jersey at a local independent bookstore called words. when jonah and ellen bought this struggling bookstore a few years ago, they changed the mission making it a haven for young people with autism. it thrives as a bookstore and a place that teaches these kids the skills they need to transition from being students to part of the workforce.