understanding the reason they lost last tuesday? >> well, yeah. i mean, mike's right, it does sound like sour grapes, which is not a good color on anyone including mitt romney, and blaming the voters which is essentially what he's doing, indicting the voters. that's not a good idea. we can't, as republicans and conservatives, say you didn't vote for us, and it's your fault. no, we didn't make the case. we didn't adequately make our case. and we tried in the last six months of the campaign, and we should have been trying for four years. and i wrote about this yesterday in "the daily news." conservatives don't need to rebrand. they don't need to -- >> yes, they do. >> -- they don't need to soul search. conservatives need to spend more time talking about why their policies work for everyone. >> they do need to rebrand. >> you can't keep indicting the electorate and blaming obama and blaming defense on the things obama has done. >> how can you say they don't need to rebrand? you couldn't be more brand. brands have attributes. what they stand for.