because it's good for business. >> i think it's very important to listen and be in tune with your customer. >> the involvement of msw's customers is key to its cash flow. i want reduces the chances of making a product that a customer doesn't want. >> you will have the person come in and it will be hours and then they will decide on something, and they come back and they say you know, i changed my mind. we're back to square one. we'll do it all over again. but it's fun. >> and that resulted in the company's overall efficiency. >> as i tell my customers there's no money in not what you want. let's do it right the first time. >> once something like a cut is made there's no cost effective way to undo what's been done. >> you look in some cases half the labor cost that you have to put back into the project that's