presidency. it's hard to go wrong in a campaign when you have positives to accentuate, at least in the last say six or eight weeks of the campaign. i don't know why they didn't do it. when we look back on the election, especially if president obama should lose, they will regret not running some version of what you ran to open the program. >> i see the value, the political value in defining mr. romney because he was known but not understood. they took the opportunity to do that. by not having the campaign be about president obama's first term, if you take the pillars, the automobile bailout, repealing don't ask don't tell, it didn't end up being what he did in this campaign. >> knowing women are going to be the decisive factor will be does