that was never mentioned in the debates. and i just think that there's this video gold of romney saying if i'm president now, my hope is that i'd be supplying you with nothing. that is my hope. i don't know what congress would allow me to do but that's my hope. the idea that we will construct some sort of media notion of what is right, that says, no, you must not remind people of that, you the obama team must not do a commercial that goes into virginia and reminds people of that. >> or florida. and the fact he's catching in a moral argument the most distasteful aspect to it. not just about trimming the budget and getting your arms around the deficit, it's about the world -- >> that's exactly the kind of things voters should know. the real way to get them to know it is through these ads. that's what reaches them. that's why they raise that money. >> while lawrence is had hitting on something important because this happens with other --