they're working clint eastwood hard. they've got that guy doing a lot of ads. >> give him a break. >> seven states, i understand, mike? >> that's right. that's right. and just as "morning joe" viewers were the first to see the president's agenda booklet yesterday, this is the first time that ad has been seen anywhere. and american crossroads said they made it after they realized that despite all the terrible media coverage of clint eastwood's appearance at the republican convention, that in the hall, it was very well received. stephen lawe who's the head of american crossroads was there and saw it. it got introduced to eastwood. so they taped this last month at his home in california. they focus grouped it in florida and ohio and said it tested off the charts with the voters they were trying to reach. so this is a little bit of vindication for clint eastwood, and it's a little vindication for the romney folks who put him on the convention program and got so much bad press for that.