called him mitt. so he -- he's definitely cautious about getting too personal or letting people in too close. >> when it gets down to the final moments of polling, i mean -- obviously they think this is significant. the -- the sort of style versus substance. how significant do we think it is going to be? how significant does the romney camp think it is going to be n. >> they think it will help at the margins. don't think it will be a game changer by any stretch. the -- there is some risk also in -- in being too macabre. too depressing in telling these stories. romney, i watched him now on the trail retell the same humanizing stories about half a dozen times. and he's -- he's changing the way he does it. this is an evolving strategy and will see if it works and like you just said, the -- >> curious about that. how does he change -- give me an example how he changes and telling the story? does he seem to be getting more comfortable with it?