>> richard, the vote he's talking about, evangelical vote in 2008, 26% of the electorate identified themselves as evangelical, 73% voted for mccain. that could be a significant vote. >> well, it's not clear if he's talking about seven points high or 7% higher. i don't know what states he's thinking about either. you know, the critical question here is, not just whether you can believe someone like ralph reed and whether his operations really work. it's also in a way the tactics involved. we know from extensive polling as well as anecdotally and culturally that evangelicals don't favor a mormon candidate, to be blunt. but what he's trying to do, if this mailer is any indication of his tactic, is drive up, not a reason to vote for mitt romney, but the reasons for voting against president obama.