but the pie chart makes me hungry, though. look at this. >> lemon meringue. >> lemon meringue and blueberry. but smoking offsets that obesity. >> it's true. >> i mean, it's medicine. doctors have said it. >> okay. >> since 1951. >> you know what? just for that, alex, let's just officially say this right now on the record. we're going to do an hour on this. is that okay, alex? >> on blueberry pies? i like blueberry pies. willie, it's time for -- >> done. >> political moment. >> let's go to washington, political editor for the huffington post, sam stein. your favorite pie, serve. what's your favorite pie? >> i'm impartial to apple. it's kind of boring but i like apple pie. >> that's okay. back to basics. banana cream's pretty good, too. you've got a piece up right now talking about the obama campaign and its media strategy targeting these kind of niche audiences.