>> let me go to -- do you want to respond? these process pieces. a minute with you here. to me that piece talked a lot more than -- there was a lot of backstory there, a lot of importance. you wrote about process, sure, about how the campaign can't have a coherent message. the biggest message was it doesn't have a clear sense of why he's running. joy, do you want to jump in here. he called it a process piece. that's an interesting shot. >> chris, it was interesting. that was a ceo talking to his board of directors about why they had a bad quarter and explaining it away. that was not a guy who can explain to you at his core, at his gut why he wants to be president and what he thinks the country should be doing differently than it's doing now. that's what romney lacks. there's a thing that campaign staff does and jim probably knows about this, probably written about it, where you float an op-ed. you write an op-ed piece and you find someone to sign it. the romney campaign is an op-ed piece finding someone to sign it