more convenient, more rewarding, more entertaining. year after year. it's the reason why we don't have customers. we have members. american express. welcome in. let's compare. germ party! eww! now the colgate total mouth. nice! [ female announcer ] colgate total fights 90% more plaque germs. i'm in. [ female announcer ] colgate total. less germs. healthier mouth. to compete on the global stage. what we need are people prepared for the careers of our new economy. by 2025 we could have 20 million jobs without enough college graduates to fill them.