dudd sleeds the ceo of ask.com and started the unorthodox practice of having workshops at his company. they have caused a culture shift that he says inspired new ideas. doug, great to see you. >> great to see you. >> i have to be honest when i heard that my heart fell to the bottom of my stomach, like improv petrifies me. >> it's not scary at all. in concept a lot of people at the company were nervous at first, but once they got going it becomes easy and that's what it is about. being silly and being free and it's not scary once you get going. >> before we talk about how to get people to do it, i just want to know why. why does this help having people get up to do improv? how does that help your business goals? >> so much of business these days is planning and focus. getting a quarterly plan and execution, but what that does is