as a wedding planner and you have a flat fee, i'm thinking you're coming with me to try my dress, every fitting, no, you're just thinking you're coordinating the day of. you have to be super clear about what it includes but use it as a marketing ploy to get more business by saying what it doesn't include. but i can do this, this and this. that kind of thing. >> and put the other things a la carte. >> right. and then the customer is like, i didn't know she did those things but it is clear from the get-go. >> the other thing is to be clear. >> be clear. you can't come to somebody in the middle of the project and say, by the way, i decided to raise my prices. but you can do it ahead of time and use it to your advantage as a marketing strategy. you can say, listen, because of the economy i'm changing my pricing structure. however, create some sense of urgency. if you book me by x date you're a great customer, i will grandfather in the old rates, that kind of thing. especially if you do it at a