incentive to push back against this? ordinary people trying to fight back one vote at a time, collect all of this information. you tell me there is a group of well organized professional people, like, wait a minute, i would like to control my message. there is some sense of pushing back against it? >> right. i totally agree, but i'll flip the coin and remind everybody around the table, back in 2008 to control his own message. barack obama said, no. no i'm not going to take matching funds, not going to take public funds, raise unlimited amounts of money, yes, so i can control my own message. ironically, john mccain is the one who campaigned finance reform who said, yes, i am going to take public funds, yes, i had take control of my message, but did he really? we haven't talked about barack obama, i'm saying that from a historical standpoint, he kind of raised the roof by saying i don't want public funds. >> let's be very clear. >> it's about to get hot, and