a blatant, in-your-face spot. >> that was a great catch. >> did you get that? >> but many do notice the ads, like the judges at the cannes film festival. >> i have been making videos for 20 years and always wanted to get into the cannes film festival. and did this little video and it won an award at cannes. coming up, an earthshaking boy meets girl story. >> we shot about 2,355 photos. >> with a cool twist on one of the oldest tricks in the book. >> so many photos. >> speaking of so many photos -- >> people don't know if it's fake or if it's real and if it's real, an insane amount of work in it. >> when "caught on camera: viral videos, who, what, why"