that we don't get it. >> i don't think anything is artful about it. i think part of the problem is there's this presumption by the candidate that if you can just be quiet about everything and not talk about records or policy, people will buy it through november. just don't talk about it, don't ask about it, don't ask, don't tell. >> remember, it was fehrnstrom who said the etch-a-sketch moment. you twist the little dials, things appear during the primary season, and it seems as though someone right now, as you said, they're doing a big reset right now, the romney campaign. someone is jumping up and down and erasing the etch-a-sketch thinking that after labor day when folks are finally focused on the presidential campaign, they will be looking at a blank screen. >> i don't think this -- this was at best endearingly clumsy. it was not -- >> doesn't it secretly -- i guess not to belabor this point, it's more than endearingly