will run during shows like dr. phil, extreme makeover, home edition, a lot of shows that get older eyeballs that are popular with seniors. the goal here is what? >> the goal there is to actually make sure that your message isn't drowned out by the four-day convention, taking place in tampa. tampa is the most important swing market in the entire state of florida and it's clear that the obama people want their message to be on tv during the republican contest. it's important to note that the republicans, the last two conventions, were held in new york city and st. paul, minnesota. this time it's at tampa. you can bet the democrats want to have their voice heard by those living there. >> mark murray, thanks. if you are a political junkie and want to keep tabs on the latest political news, do that by downloading the nbc political app available on itunes and it's