people getting tormented. in this case, the emotional reaction of the driving instructors were extraordinarily genuine. they were angry, they were scared. they were in shock and disbelief. >> i swear to god it's the house from wayne's world. i'm going to turn around. >> no. straight. >> internet fame has often been the main reason for posting these videos, but there was another reason behind this one. advertising. >> can i have my phone back? >> no. >> it turns out this was really a campaign for a wireless headset provider. but most people don't know that. that's the best part. most people just watch it, they think it's an amazing video, they share it with somebody. >> as you know from first of july you're not allowed to talk on the cell phone. >> it's ridiculous. >> parrot is the world's largest manufacturer of hand-free car kits. we wanted to show how complicated and inconvenient and sometimes even dangerous it becomes to be talking on the phone while you're trying to concentrate and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point on.