a little bit of fraud came out of my mouth when i saw myself wear a dress. i had not done that since college. >> i'm so glad you're not wearing it today. thank you. >> you looked great. >> the bill lowow pad of disgustingness. >> now when you go into a company like this, the problems are not that big. they are big in terms that they need to be changed and will make big changes for your business, but having you come in and denise and ayesha, they were clear from the outsider's perspective it was clear you need to do this. so i think the lesson in part is, entrepreneurs need to take a step back and see, as you said, what's working? what's not working? really analyze it. >> almost take a scientific approach. i think that's what you're saying. these challenges are not insurmountable, and if you break it down and come up with a analytical way of dealing with them, that can work. >> there's a great analogy out there, if you take off in an airplane from california to new york and you are off by one