just barack obama but many politicians have trouble doing. they're very good at saying what they did. they're very bad at sometimes articulating why it matters to folks and why folks should care about it and appreciate it more. >> president obama acknowledged his oratory prowess during the 2008 campaign and how things have changed since then. watch. when i ran everybody said you can give a great speech, but can you actually manage the job? in my first two years, i think the notion was, you know, he's been juggling and managing a lot of stuff. but where is the story that tells us where he's going? i think that was a legitimate criticism. >> ron reagan, is part of the problem for the president that it's easier to control the message when you're the candidate? everyone looks to you. but now in office, you have portfolio with portfolio come lots of surrogates. now both in the white house and outside the white house that it's hard to manage the message? >> to some extent that is correct.