s.e.c., the federal reserve. what i did was really a congressional populist revenge on t.a.r.p. bailouts. if we're bailing out these seven companies and only these seven, we ought to fix their pay. so it was a very narrow mandate to begin with. >> but you talk, the book is fascinating. one of the things you talk about is almost the psychology of ceo pay. i will read an excerpt. you write compensation mirrored individual fulfillment, that without generous pay, company officials would view themselves as failures. individual success could be determined only by comparing oneself to the competition and dollars paid would be the deciding factor. by comparison, family, friendship and community respect paled in significance. when something is that deeply ingrained in a culture, you know, katrina, i would love to hear your thoughts on this, how does regulation even compete? >> that's what made it so emotional. it wasn't just about another car or another summer home or sending your kids to private