priority is usa action. it features a worker of telling a worker how he was laid off. he compares it to building his own coffin. it's pretty harsh. take a look. >> we were told to built a 30-foot stage and we built that 30-foot stage. a group of people walked out on that stage, and told us that the plant is now closed. turns out that when we built that stage, it was building my own coffin. >> so big visual there, bill, as people think about them being asked to build that stage, something they thought was for a positive anounnouncement to fin out they were going to be let go. the obama ad caught heat for the vampire ad. does this ad open the door to vichl for drawing visuals like that? >> it shows the human consequence of the kind of decisions that mitt romney made in private industry.