you're actually going to that customer. that's what really works. >> a new definition for fashion forward. >> i'm not a very traditional person so i love it. >> it's actually a really cool idea. i like it. >> coming soon to a street near you. kristen dahlgren, nbc news, los angeles. >> with more than 900 million people on facebook, it is a great marketing tool for most businesses. but there are a few things you shouldn't do. here are five of the most common facebook marketing mistakes courtesy of matchable.com. one, not filling out your brand page. your page should be a good source of information for users. so include things like office hours, address and photos. two, using an illegal cover photo. facebook says you cannot use it to include price information, a call to action, or contact information. the cover photo's prime real estate on your page so make sure