message of health care would be sinking in by now, especially the most popular parts of it, you know, prescription drug help for seniors. letting your kids stay on your insurance until they're it have years old. banning description against sick people, a terrible form of discrimination, against people who have pre-existing condition, of whom there are millions. so obviously there were huge messaging failures that the president has the admitted on the democratic side, but i think at this point it's just economic anxiety. people really don't want to hear about anything except for how the government might help them get a job. >> after the health care heavy lift in 2000 and 2010, then it was all about jobs in a big, big way. we've just gotten away from talking about it. the obama campaign has gotten away from talking about it. maybe people are forgetting all the good things. and then, of course, it's in