i think both on economics, his social policies i think fit with the better educate, and frankly he's a more sophisticated candidate than we have seen paro better educated men who lives in the suburbs, who has can kids. >> yeah. let me go to matt cooper on that. and that is an interesting question. i assume women, because of all the numbers we so in all of our lives, are more for same-sex marriage, are more for gay rights, generally. are more empathetic to the gay community. and number two, they're clearly more concerned about abortion rights and contraception issues. men are more conservative them, but does that mean you have to go after men who basically agree with women on social issues? >> well, to some degree, i think mark's right. i mean, you're trying to go after more affluent, better-educated men rather than white working class men who are starting to look like a lost cause for obama. you know, in our own congressional connection poll we do in "national journal," it just drops off the map on almost