character of the '50s. he's retro. >> avatar of -- >> i like that. >> french ification of avatar. >> avatar of -- >> i like the way you pronounce that. >> but the notion is, he's '50s. he's old. he's your dad old. and for you voters minority voters, young voters, young college educated unmarried women voters that's a pass that you weren't a full stakeholder in. he wants to go back to an america where you weren't a first class citizen. that's the broader message. >> how does that help obama with the deflation of the kind of message from -- >> you address this had. >> from 2008. >> this is the fear factor. for others in the party in both politics and business, the new obama posture is cause for concern. from the gay marriage decision to the onslaught on bain, had he see the president and his team coming across as too conventional and too nakedly political. putting at risk his greatest asset, his likability with the voters in the middle of the