made the decision that they have got to undercut his ability to present himself as a credible job creator and a businessman, so they want to -- they're throwing everything at him now so they can introduce him to the american people. >> so how does he charge that he went about cost cutting and flipping them based on the work? >> it's not true. >> who are these people that keep coming on and saying that? >> they're all people that worked at a factory two years and got fired by mitt romney two years after -- >> but this is the problem. if you're going to create -- if you're going to turn this into a character attack -- that's what it is. these ads are about character. everything is about character. >> you can't talk family, you can't talk business, what can you talk about? >> you can talk character.