were not resonating. so what they've tried to do now is use subtle facts about the economy and the direction that the country has taken over the last three years to undermine the president. >> and it's also interesting, the person or the actress used to i guess portray the mom, the married woman who lives in the suburbs, which we know right now romney is doing at least a little better with that group. >> yes. that's absolutely true. and what the crossroads people and what conservative groups and indeed the romney campaign across the board are going for is an emotional pitch to these people to kind of remind them that the man that they voted for in 2008 has failed to live up to the promises that he made. and that can be a very powerful message for people who really bought into barack obama's message of hope and change. >> well, you point out again that this is a soft pedal approach, but the response from