with the media in the way that many other corporations do. and, you know, to go back to this sort of idea about risk and regulation, whether the u.s. government can hold a corporation of that scale accountable, it's sort of a paradox, because on the one hand, a company like exxonmobil is very conservative about the way it operates in the gulf, because the deeper water horizon proves, you're betting the company every day you're out there. and if you blow up, you're going to pay a very high price. so there's a bias towards, well, let's be very careful, let's be very careful. but as your piece pointed out, the actual business drives them more and more into risk. so there's this constant tension every day. and to some extent, the regulators are incidental to that struggle. the corporation that investigated the gulf spill in 2010, a partisan, blue ribbon sort of commission. they concluded very emphatically that the industry has been underestimating the risks it takes every day in these kinds of waters.