third floor walkup in this cool retrooffices but they are really doing it. he boot strapped it for a while and then proved right away there's something here and got these angel investors and venture capital funding which he didn't exactly set out to do. how many companies that you work with find that they've got something and then go out and go out and find funding but they don't actually set out knowing that this is going to be something huge? >> i think a lot of people think their biggest challenge is getting funding. at the enof the day, the biggest challenge is getting customers. when we're at our tour events, we saw the best funder initially is your customers. they will give you money and feedback to iterate. it will be so much easier to get investors. >> i love your mission, melinda, stopping small business failure. >> i hear bad business ideas but i see poor business execution