of the year. i quit my job selviging fax machines door to door -- job selv selling fax machines. >> you have never advertised it? >> no, we have never formally advertised. i invested in pr from the beginning. it's been a word of mouth brand and for the first time ever, you see these beautiful women on the red carpet saying hey, it's my spanx and until this under garment, i do not feel like people were spreading the word as much and sharing their secret of what is going on underneath it all. >> you do not have that many employees, you did the patent yourself. i'm told you have 125 people? >> yes. we do.