i mean, it takes a very negative environment we've been in for the past couple weeks and makes fun of it. it's kind of a very relaxed ad, kind of sneaks up on you and at the end of the day you're like hey, governor romney is trying to throw mud and against my guy rick santorum or against the candidate rick santorum and i think it is a very effective ad for santorum. and i think on the romney side, you see what they're trying to do. they're trying to paint him as rick santorum another washington insider and that is where the lines are drawn as we move forward for the next two weeks. >> joan, i don't watch television the way most regular people do. a lot of most people get home, they're tired. they go in the living room and they watch tv while their wife in some cases is making dinner or the husband in some weirder cases is making dinner and they watch television throughout the night. if you're a normal person like that in this season and you're living in say detroit or somewhere in michigan now, you're about to live a miserable next month or two. the next couple weeks you're going to be watching nasty, nasty. i can't believe a regular person likes it. >> i can't either. you know, sometimes i play a