losses. their $40,000 investment actually translated into a 15% drop in revenue. customers weren't shy in their upset either. to some, it seemed like the restaurant was having an identity crisis. >> some was very angry, some was frustrated, some was sincere, a little bit of everything. but they were definitely honest and blunt. >> both men were committed to letting the experiment run its course. but about nine months in they decided it was time to rethink their business plan. there were simply too many empty seats. customers and staff noticed changes almost immediately. >> the flowers came off the tables. went back to the old salt and pepper shakers. made it look nicer. we incorporated some more specials. we slowly decreased the menu a little bit. >> the decision to scale back meant letting go of the chef and general manager hired to supervise the venture in the first place. it's been a process trying to get the main street grill back to where it was but every move