the tea party vote and a quarter of the born again christian vote. he's running behind or tied with santorum and behind newt gingrich. there are core he'elements of t base that are disgruntled with the ticket. when you get to general election voters, you have someone who is winning and these aren't just newt gingrich-inflicted problems, these are mitt romney-inflicted problems. those negatives are going up because of what mitt romney is saying about mitt romney. >> i have been actually advised, frankly, how much his unfavorability ratings have sky rocketed, one of the most robust polling results of president obama's tenure is how strong is personal favorability remains despite whatever economic situation we're having. how important is that metric, favorability, how you feel about the person who is standing in front of you there in a suit a microphone running for president when you get to election day?