hal rainey, such a guide in our business, i had lunch with him, he had four whiskeys and a pack of cigarettes. >> great having you on, mark, who will have the best ads this year? on the political side? >> i think both -- the team that produces ads like clint eastwood is the team that will win. >> optimism sell or are the people down so much? >> it always sells. whether you're the challenger or incumbent you have to paint an optimistic future and vision that is better, whoever does that, most persuasively will win the election. >> mark mckinnon, when we return, fine wish president obama's reelection campaign strategy, going to be i think how he's doing not who is running against him, i disagree with the talk about it matters who he is running against, all abut him and he can win or lose