[ female announcer ] if whole grain isn't the first ingredient in your breakfast cereal, what is? now, in every box of general mills big g cereal, there's more whole grain than any other ingredient. that's why it's listed first. get more whole grain than any other ingredient... just look for the white check. wait -- scratch that -- what makes you trust a car insurance company? a talking animal? a talking character? a talking animal character? how fancy their commercials are, maybe? or how many there are? well what about when a company's customers do the talking? esurance customers are saying stuff